In the current world of digital content and media, Facebook advertisement is one of the best ways to get noticed as a brand or company to the widest possible audience. However, while Facebook ads do bring in a lot of beneficial traffic, they are properly successful as such only when implemented strategically. So, what are the major mistakes you may be making because of which your Facebook ads fail? Read on to know-
Not switching up creatives
Creatives are arguably one of the most important components of any ad on the internet. To ensure that viewers do not get tired of seeing the same ad over and over again, consider switching the same creative up a bit just to add some variation. Revise the CTA statement; change a couple of images, font styles, and some of the content.
Failing to identify the correct audience
Targeting is a necessary activity in advertising, because it helps you determine who the perfect audience for your ad is, and thus, how to cater to these specific segments. When you skip targeting, or fail to identify a suitable audience, not only does your ad miss being viewed by those it is meant for; it is also a waste of your time and expense.
Pursuing incorrect objectives
Facebook has a set of eleven objectives you have to pick from, based on your ad goals. If you would like viewers to install your app, the objective has to be set accordingly for optimum traffic.
Sticking to static creatives
One common mistake many advertisers make is creating simple, static creatives and sticking to them. To capture your audience’s attention, you need to think out of the box. Don’t hesitate to use GIFs, short video clips, and animations to catch the viewer’s eye.
Skipping the A/B test
Never skip out on A/B testing. This tool is crucial because it helps you test one version of your ad against another alternate one, and determines which one works better. Skipping A/B testing is presumptive, and will reduce your chances of success.
As much as you might feel that increasing expenditure on Facebook ads will fetch you more positive results, it is not always so. To play on the safe side, you must start by bidding low, but not too low: you don’t want your rivals to outbid you. As and when your ads generate more traction, you can consider investing more money in them.
Misunderstanding delivery optimization
This is heavily related to the Facebook objective you pick for your ads. If you choose the right delivery optimization, Facebook will show your ads to those consumers who are likely to click. Bidding strategy, on the other hand, determines whether you want Facebook to charge per view of your ad, per click, and so on. You can consult any reputed Advertise Agency in Adelaide for guidance regarding bidding and optimal advertising.
Have you been making any of the above-listed mistakes in your Facebook ads strategy? Keep these in mind and you won’t end up making such errors again!