Nowadays, Instagram is experimenting with the new ‘Scheduled’ sticker for Stories, which provides another way to promote your upcoming events. With the new ‘Scheduled’ sticker you can share a reminder for your upcoming events in your story, with a live link to your event listing to choose which specific event you want to promote to others.
There are more than 1.2 billion active users of Instagram, and almost 500 million of them are using Instagram Stories every month. One-third of the most popular Stories are posted by businesses, focusing their marketing prowess on these 15-second videos with a shelf life of 24 hours.
You can promote your upcoming events in Stories and the main feed as part of the initial innovation process already, but there’s no way you can easily share and promote the same story or promotion again once you set the event. You can set the countdown sticker for the event but it does not give the specific link back to your event itself.
How does this feature work?
It works like the countdown sticker in addition to the link sticker to refer people for the upcoming event or relevant information. But this latest option is more integrated, and more precisely aligned to direct, simplified event advertisement inside the app.
That can be a great way to increase awareness of your upcoming events. Musicians and other performance-based artists will find this highly valuable in driving more direct promotion and traffic for their event.
Brands will too be able to utilize the sticker to re-promote upcoming events and launches, and this could provide a huge range of potential users that could help you in every way possible.