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Snapchat Trends: New Update By Snapchat
Social Platforms MilkywayBlogs 07-Mar-2022 Comments (6) 7

Snapchat Trends: New Update By Snapchat

Snapchat has a new tool called Snapchat Trends that highlights the most popular keywords shared with users in public stories.

On the other hand, you can find out the type of keywords used in its processes. 

Data geeks will likely acknowledge this last feature Snapchat put into its new tool, which is a carousel of real Snapchat stories that allow you to see how a keyword is being used.

  • What is Snapchat Trends?

Snapchat Trends is quite similar to Google Trends gives you a general overview of trending keywords on Snapchat.

Even the homepages are similar. After landing Snapchat Trend, you’ll see a search bar with a list of top trends from the past week.

Clicking on a trending keyword will land you on a page with a graph displaying the keyword’s usage over a period of time.

Usage is graded on a scale from 0 to 100, with 100 representing the highest level of popularity. Also, you can see the keywords level in different countries. 

On the same page at the bottom of Snapchat, you can also find snaps carousel related to the keywords. 

You can also compare various keywords with the help of a graphical structure of this featured tool. 

  • How Can I Use Snapchat Trends Data?

Snapchat recommends five ways that marketers can utilize the data in Snapchat Trends. Here’s how:

  • Product market research: Fit your product in overall market trends of data that can assist with researching organic consumer behaviour.
  • Copywriting: New and interesting language trends tend to appear amongst Snapchat users. This insight provides brands with writing relevant copies.
  • Building customer personas: Building a profile of the users that you want to target, what they do, and what they care about. Trends data can lead to using intuition in using the platform of Snapchat. 
  • Media planning for key moments: These tools help you find out the right moment to align a media strategy. For example, Snapchat points out that Holidays like National Ice-cream Day, it’s an opportunity to engage their respective audience. 
  • Competitive research: By analyzing multiple keywords, this tool helps to understand the market related to your brand, product, and services. It compares how the conversation has evolved. 

Snapchat is a free tool and does not require you to have a Snapchat account.

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